CMOs at Risk: How to Stay Relevant in Today’s Digital Buying Process
Chief marketing officers are surviving in their jobs longer than in the past (just 45 months according to recruiting firm Spencer Stuart), but last only about half as long as chief executives. Why so...
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The Marketer’s Guide to Overcoming the 3 Hurdles of Converged Media
In today’s digital world, marketers must figure out how to use media and advertising in new ways to drive consumer engagement. Brands must build their strategy holistically to optimize paid, owned and...
View ArticleTapping into the Power of the Customer Case Study
Given that case studies are considered the most powerful weapon in a salesperson’s arsenal, you’d think that marketing would invest heavily in crafting an engaging story for the buyer, who is consumed...
View ArticleThe Tactical Approach to Content Marketing: A How To
Today’s marketers know that it isn’t enough to invest in creative to ignite a brand. Content still rules, but it must reinforce the visual and be targeted and presented in ‘snip its’ – because most...
View ArticleThe ABC’s of Original Content: The Fuel Behind Marketing Automation
Marketing automation runs on original content that differentiates you from the competition and targets your buyer to educate them on how your product meets their needs through every stage of the sales...
View ArticleHow to Align Your Social Media Presence with Your Brand
Social media can be a great tool for brands because it allows for the development of one-on-one relationships with consumers and offers an additional avenue for marketing your company. However, it is...
View Article3 Quick Ways to Build an Effective Facebook Post
Facebook recently revealed that is has 1.35 billion monthly active users. With such a massive audience, brands have flocked to the channel to expand their digital footprint in order to reach a niche...
View ArticleChange Agents: How to Meet the Marketing Expectations of Today’s Board of...
Today the Chief Marketing Officer (CMO) has an ever increasingly prominent role in contributing to sales revenue. When making the argument for greater investment in technology and resources to build a...
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The Digital Marketing Audit Trail: Paving a Fast Track to Success
A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best...
View ArticleHow to Determine if a Social Network Is Right for Your Brand
It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify when this social...
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